The 4th DOM3 Strategic Forum

brings together the best architects in Malaga to discuss the model of the city

The Edgar Neville auditorium hosted 300 professionals, businessmen and architects at this professional event traditionally held in Marbella and Estepona

The DOM3 Association applauds the importance of Malaga’s development as a cultural and technological enclave to attract high quality residential tourism

The aim of the 4th DOM3 Strategic Forum was to analyse, deepen and discuss the architecture and the architectural transformation that is taking place in the city of Malaga. The Provincial Councillor for Development and Infrastructures, Francisco Oblaré, and the President of the DOM3 association, the landscape architect Laura Pou, inaugurated the event.

Under the slogan Málaga and Marbella, architecture in perspective, today, Friday 1st April, the Édgar Neville auditorium in the capital hosted this Forum which was attended by some 300 people including business people, professionals and architects interested in the debate proposed by a large group of renowned architects on the model of city that is wanted and that is being developed in the city of Málaga.

For the president of the DOM3 association, Laura Pou, “Malaga and Marbella have been living back to back all their lives and this has to be reversed because both areas complement each other. This forum is a meeting point for two places that are destined to fall in love with each other. As an association we demand what we do not have in the westernmost part of the Costa del Sol and we applaud the great offer that Malaga provides in this sense”.

IV DOM3 Strategic Forum “Malaga and Marbella, architecture in perspective”.

The architectural presentations began with the representative of Morph Estudio, César Frías, who gave his contribution on how the industrialisation of construction has a place in architectural design. For her part, the partner of the Nieto Sobejano studio, Fuensanta Nieto, spoke of her studio’s experience in the readaptation and rehabilitation of buildings that have originally had a different use to the one they are later given, with a commitment to an architecture of rehabilitation that transforms cities.

Álvaro Carrillo, from Málaga, was in charge of the third talk on vernacular architecture, explaining that we must not abandon our roots and the need to think carefully about the buildings we design, depending on the environment in which they are located.

Finally, it was the turn of architect Ramón Esteve, who spoke about residential architecture, explaining the latest works of Ramon Esteve Estudio in different areas of Europe and the Middle East, highlighting the craftsmanship involved in high-end housing.

One of the most eagerly awaited moments of the day was the panel discussion, with the participation of the architects Salvador Moreno Peralta, José Seguí, Paco Guillén, the Councillor of Malaga City Council responsible, among others, for Tourism and Promotion of the City, Rosa Sánchez, the president of the Port Authority of Malaga, Carlos Rubio and the Corporate Director of Real Estate Business of CaixaBank, Daniel Caballero.

El auditorio Edgar Neville acogió a 300 profesionales en el IV Foro Estratégico DOM3

The participants in this round table discussed how, in terms of financing, the tendency is being noted in Malaga city to create buildings of a higher standard than has been the norm. In this sense, Caballero, despite the current crisis situation, wanted to send a positive message about the growth forecast for Malaga and Spain.

Councillor Rosa Sánchez explained that Malaga City Council has generated a series of actions to attract both investment and the location of technology companies and has made a strong commitment to offer visitors a varied and rich cultural offer. She pointed out that Malaga strives to be a city to visit, live and invest in.

The president of the Port Authority of Malaga, Carlos Rubio, argued that the planning which is to be finalised for the whole area around the port of Malaga will mean a total integration between the city and its port, opening it up to the sea and giving back to this enclave the importance and relevance which it had in former times.

The architect of the DOM3 Association, Paco Guillén, explained that Marbella and its surroundings have for many years been the place chosen by tourists, especially international tourists, to have their high-end homes, which differ from other types of homes because they have a very particular architectural design, space, but also because they combine craftsmanship by the professionals who work on them and the latest cutting-edge technology in facilities, comforts and details that make life in these homes a real luxury. Now, he added, “Malaga is in the focus of this client profile that is looking for the same quality to which they are accustomed and we have to be careful not to spoil it”.

Round table discussion that closed the 4th DOM3 Strategic Forum

For his part, the Malaga architect José Seguí tackled the subject by alluding to the high-end in Malaga, which has also been done in the Carranque neighbourhood, for example, where there are profitable public spaces, housing with spacious rooms, neighbourhood shops…

Salvador Moreno Peralta, gave voice to the reflection of what for him is a high-end housing. He explained that the real luxury was not gold fittings or travertine washbasins, nor even home automation and artificial intelligence applied to the inner workings of the home: the real luxury was the space, and the real professionalism, knowing how to humanise it, tidy it up and give it that vibration that makes it a real place to live and not a car park for people or a showcase for ostentation. “High-end housing implies a profession of architect understood as art and craftsmanship, exercised with the weapons of drawing, of personal expressive techniques, of an obligatory in-depth knowledge of materials, of history, of the history of Art, of the place… and of psychology. This is where the architect most resembles the orchestra conductor…” he argued.

The celebration of the IV DOM3 Strategic Forum. Malaga and Marbella, Architecture in Perspective, is organised and sponsored by the DOM3 Business Association and has Caixabank as its main sponsor. The Agrojardín Group also collaborates with this celebration as well as the landscape designer Laura Pou and the publishing company Arquitectura y Empresa. In addition, Diputación Provincial de Málaga has also collaborated by providing the Edgar Neville auditorium.

Monet QuibuyenAugust 30, 20232022